Breast Cancer Awareness Month: Roche Partners with Health Writers to intensify Awareness.
Breast Cancer Awareness Month: Roche Partners with Health Writers to intensify Awareness.
October is Breast Cancer Awareness Month, a time to create awareness, honour the millions of lives affected by breast cancer and reaffirm our global commitment to equitable access to care and improved survival for all.
In line with this, Roche Nigeria has partnered with the Health Writers’ Association of Nigeria (HEWAN) to enhance public education and media reporting on breast cancer. The collaboration was marked by a strategic capacity-building workshop for health journalists at the Cancer Centre of the Nigerian Institute for Medical Research (NIMR) in Lagos on the October 22, 2025
The workshop was designed to equip journalists with the necessary tools to accurately inform the Nigerian public about the realities of breast cancer and the available care initiatives.
Pharm. Gilbert Ogbewele, Marketing and Business Support Lead representing the General Manager Dr. Ladi Hameed, addressed the journalists highlighting their essential role. “Roche is proud to partner with HEWAN, a truly critical stakeholder entrusted with preserving public interest. Your role in educating the Nigerian public about the scourge of breast cancer is invaluable,” Ogbewele stated. “Crucially, you offer hope by arming our citizens with information about the available policies and breast cancer care initiatives that are functional in Nigeria today.”
The workshop aims to leverage the media’s reach to drive increased awareness, encourage early detection, and support the strengthening of Nigeria’s healthcare system for improved cancer care and survival. Mr. Ogbewele also noted that journalists are critical in supporting the government’s drive toward universal health coverage.
This initiative is part of Roche’s bold Africa Breast Cancer Ambition (ABCA), a mission dedicated to rewriting the story of breast cancer in Nigeria. Roche invited the media to join the quest to make a real difference in the essential fight against breast cancer.
The President of HEWAN, Mrs Vivian Ihechu appreciated the Roche team and promised that the Association will sustain the partnership for continued awareness on tropical health issues in the nation.